Product Marketing Manager (f/m/d)

London/ Manchester/ Munich/ Berlin/ Düsseldorf

We are seeking an motivated and dynamic Product Marketer to join our product marketing team. As a Product Marketer at IDnow, you will be responsible for developing and executing comprehensive marketing strategies to drive the success of our products. You will work closely with cross-functional teams, including product management, sales, and marketing, to ensure effective product positioning, messaging, and go-to-market strategies.

Role & Responsibilities

  • Build and deliver commercial release plans by creating compelling product messaging and value propositions that resonate with target customers and differentiate our products in the market.
  • Develop and execute go-to-market plans, including product launches, marketing campaigns, and sales enablement materials.
  • Conduct market research to identify customer needs, market trends, and competitive landscape, and translate findings into actionable insights.
  • Integrate product stories through assets such as presentations, solution white papers, web pages, blogs, and communications.
  • Work closely with the sales team to develop sales enablement tools and training programs to support the sales process and drive revenue growth.
  • Monitor and analyse market trends, customer feedback, and competitive intelligence to inform product strategy and identify opportunities for innovation and differentiation.
  • Collaborate with the marketing team to create and deliver impactful marketing collateral, such as product brochures, presentations, case studies, and website content.

Experiences & Qualifications

  • 3+ years in product marketing, in a B2B tech startup, high-growth company or with a SaaS/Cloud product portfolio
  • Native German speaking plus business fluent in English is a must
  • Ability to develop clear product value propositions, create positioning and messaging to build a narrative that powers product story creation
  • Experience in taking and launching products/features to the market, from strategy to planning to execution
  • Experience with product marketing asset creation – and working with designers and copywriters – from conceptualization to production and rollout
  • Data-driven: experience creating, measuring and managing ROI-driven product marketing campaigns.
  • Excellent verbal and written communication skills, including copywriting/copyediting and presentation skills
    Proficiency in market research and competitive analysis tools.
  • Familiarity with marketing automation and CRM systems is a plus.

We Offer

  • Health & Wellbeing: Use your full access to Nilo.Health, including 1on1 sessions
  • We value personal and professional development: make full use ot the training Platform Udemy! 
  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • We make your remote work comfy: we provide support on equipment and offer flexible working hours; we help you collaborate and connect with your colleagues both locally and remotely













IDnow applies the principles of non-discrimination and equality: We strive to establish, maintain, and promote an open and inclusive recruitment process and working environment by respecting the principles of equal opportunities. Including but not limited to: sex, race or ethnic origin, religion or convictions, gender identity, citizenship, marital status, disability, age, or sexual orientation.

Challenge accepted?
Then I'm looking forward to hearing from you!

Apply Now! Click this link to apply for the job.


Mr Ben Marney

IDnow GmbH
Auenstraße 100, 80469 München, Deutschland